Richie Sambora has launched a fashion label with Los Angeles designer Nikki Lund.
The label is called White Trash Beautiful and is currently producing only women's items. Only Sambora and bandmate Jon Bon Jovi have items from the possibly-forthcoming men's line.
In an interview with Vogue magazine, Sambora said of the label, which was launched in California in March, "We didn't want it to be JLo's perfume or Beyoncé's cologne — this is a clothing line. It's serious and, ultimately, we will do a men's line — we've made a jacket for Jon."
He also noted, "I can't wait to do menswear range. A lot of men's clothes are quite boring and I want to bring some excitement back into fashion for them. At the moment, we've created some clothes just for me to wear and I'm getting so many compliments that I know there is a need for our men's clothes and hopefully the range would be just as successful."
The collection will be available for sale in the U.K. later this month.
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June 05, 2026 16:18 ET A busy week for economic news flow saw a slew of reports being released that reflected the trends in the U.S. labor market. In Europe, economic growth and inflation data gained attention as the European Central Bank and Bank of England head for policy session later in the month. In Asia, the monetary policy session of the Indian central bank was in focus as the country, a major oil importer, reels under the pressures of a weaker rupee and rising inflation.