logo
Share SHARE
FONT-SIZE Plus   Neg

BIOLASE Tech., Seattle Study Club Ink Strategic Sales And Marketing Partnership

BIOLASE Technology Inc. (BLTI) signed a strategic sales and marketing partnership with Kirkland, WA-based Seattle Study Club or SSC, under which BIOLASE would have access to SSC's over 350 study clubs and 8,000 members globally to educate them on how to make the best use of BIOLASE products and services.

The activities involved in the program include the demonstration of BIOLASE's laser technology at SSC's national symposiums, advertising in SSC publications, cooperative web marketing and direct promotions to members via SSC's newsletters, webcasts and Journal.

Commenting on the partnership Federico Pignatelli, Chairman and CEO, said, "The Seattle Study Club is one of the most powerful independent educational organizations in dentistry, so leveraging that reach into our key target market is just one of a number of new and progressive marketing initiatives BIOLASE is introducing in 2012."

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Editors Pick
Changyou.com Ltd. (CYOU) Monday reported first quarter net income attributable to Changyou.com of $30 million, down from $32 million in the prior year. Adjusted net income was $35 million. The online games developer noted that its first quarter was impacted by currency fluctuations. On average, five... Dutch consumer electronics giant Philips Electronics NV reported Monday significantly higher earnings in its first quarter as sales were boosted by higher volume. Looking ahead, the company said its outlook for 2017 remains unchanged as it expects further operational improvements and comparable sales growth in the year to be back-end loaded. A search has been launched for a dog that was placed aboard a wrong WestJet flight and ended up in Hamilton. The labradoodle named Cooper was mistakenly put on a flight to Hamilton and got off its leash in the Ontario city after it was taken out of its kennel by airline staff for a walk.
comments powered by Disqus
Follow RTT