BIOLASE Technology Inc. (BLTI) signed a strategic sales and marketing partnership with Kirkland, WA-based Seattle Study Club or SSC, under which BIOLASE would have access to SSC's over 350 study clubs and 8,000 members globally to educate them on how to make the best use of BIOLASE products and services.
The activities involved in the program include the demonstration of BIOLASE's laser technology at SSC's national symposiums, advertising in SSC publications, cooperative web marketing and direct promotions to members via SSC's newsletters, webcasts and Journal.
Commenting on the partnership Federico Pignatelli, Chairman and CEO, said, "The Seattle Study Club is one of the most powerful independent educational organizations in dentistry, so leveraging that reach into our key target market is just one of a number of new and progressive marketing initiatives BIOLASE is introducing in 2012."
by RTT Staff Writer
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