logo
Share SHARE
FONT-SIZE Plus   Neg

BIOLASE Tech., Seattle Study Club Ink Strategic Sales And Marketing Partnership

BIOLASE Technology Inc. (BLTI) signed a strategic sales and marketing partnership with Kirkland, WA-based Seattle Study Club or SSC, under which BIOLASE would have access to SSC's over 350 study clubs and 8,000 members globally to educate them on how to make the best use of BIOLASE products and services.

The activities involved in the program include the demonstration of BIOLASE's laser technology at SSC's national symposiums, advertising in SSC publications, cooperative web marketing and direct promotions to members via SSC's newsletters, webcasts and Journal.

Commenting on the partnership Federico Pignatelli, Chairman and CEO, said, "The Seattle Study Club is one of the most powerful independent educational organizations in dentistry, so leveraging that reach into our key target market is just one of a number of new and progressive marketing initiatives BIOLASE is introducing in 2012."

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Editors Pick
Major League Baseball is talking expansion for the first time in a few decades. Owners stand to make a pretty penny from expansion fees and subsequent television rights. The possibility of a more balanced schedule is also enticing. Strong expansion candidates in the U.S. and Canada are ready... The New York Times is teaming up with Google again to give away Google Cardboard, the virtual reality headsets, but this time only to its "most loyal" digital subscribers. The company said that the digital-only subscribers selected for this distribution were chosen based on the duration of their subscriptions. Oil company Exxon Mobil Corp. on Friday reported a 63 percent fall in profit for the first quarter from last year, while Chevron Corp. reported a loss for the quarter, both on lower revenues. The results were impacted by the fall in crude oil prices and weaker refining margins. However, Exxon Mobil's earnings beat analysts' estimates, while Chevron's loss was wider than their expectations.
comments powered by Disqus
Follow RTT