logo
Share SHARE
FONT-SIZE Plus   Neg

BIOLASE Tech., Seattle Study Club Ink Strategic Sales And Marketing Partnership

BIOLASE Technology Inc. (BLTI) signed a strategic sales and marketing partnership with Kirkland, WA-based Seattle Study Club or SSC, under which BIOLASE would have access to SSC's over 350 study clubs and 8,000 members globally to educate them on how to make the best use of BIOLASE products and services.

The activities involved in the program include the demonstration of BIOLASE's laser technology at SSC's national symposiums, advertising in SSC publications, cooperative web marketing and direct promotions to members via SSC's newsletters, webcasts and Journal.

Commenting on the partnership Federico Pignatelli, Chairman and CEO, said, "The Seattle Study Club is one of the most powerful independent educational organizations in dentistry, so leveraging that reach into our key target market is just one of a number of new and progressive marketing initiatives BIOLASE is introducing in 2012."

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Editors Pick
Bank of Nova Scotia or otherwise known as Scotiabank, Friday reported lower net profit for the third quarter, in the absence of a year-ago gain. Earnings per share, however, came in line with the Street view. Further, the company said it raised its quarterly dividend by 2 cents. Non-traditional discount and variety stores operator Big Lots Inc. (BIG) Friday reported a decline in net profit for the second quarter, while net sales grew 1.2 percent from the prior year. Comparable sales for the quarter increased 2.8 percent. Google has rejected the European Union's charges that it abused its market power and the demanded that it change the way it ranks online comparison shopping services in its search results, setting up a potentially long legal battle with the EU regulator empowered to levy billions of euros in fines
comments powered by Disqus
Follow RTT