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Beyoncé And Jay-Z To Trademark Blue Ivy's Name


Beyoncé and Jay-Z are trying to trademark the name of their first daughter Blue Ivy, and filed an application with the U.S. Patent and Trademark Office on January 26 to own the name "Blue Ivy," reports the Washington Post.

The application was filed after the couple learned the U.S. Patent and Trademark Office had already turned down two applications to use the name 'Blue Ivy'.

Fashion designer Joseph Mbeh applied to trademark "Blue Ivy Carter NYC" on January 11, just four days after the baby was born and wanted to sell a range of children's dresses, skirts and underwear. A second application was made on January 20 for "Blue Ivy Carter Glory IV" to use on a line of fragrances. Mbeh has since apologized for attempting to trademark the name.

by RTTNews Staff Writer

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