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General Mills Buys Food Should Taste Good

General Mills Inc. (GIS) said Wednesday that it has acquired Food Should Taste Good, a rapidly-growing natural snack foods company based in Needham Heights, Massachusetts.

Terms of the deal were not disclosed.

Food Should Taste Good will become part of Small Planet Foods, General Mills' natural and organic products business and will join the division's category-leading Cascadian Farm, Muir Glen, and LÄRABAR brands. Food Should Taste Good founder Pete Lescoe will continue with the business as creative director.

by RTT Staff Writer

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