logo
Share SHARE
FONT-SIZE Plus   Neg

General Mills Buys Food Should Taste Good

General Mills Inc. (GIS) said Wednesday that it has acquired Food Should Taste Good, a rapidly-growing natural snack foods company based in Needham Heights, Massachusetts.

Terms of the deal were not disclosed.

Food Should Taste Good will become part of Small Planet Foods, General Mills' natural and organic products business and will join the division's category-leading Cascadian Farm, Muir Glen, and LÄRABAR brands.
Food Should Taste Good founder Pete Lescoe will continue with the business as creative director.

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Quick Facts

Editors Pick
PowerBar has selected Olympic swimmer Ryan Lochte for its ad campaign to kick start the "Clean Start Pledge." The energy bar's ad campaign, which focuses on its newer line of "Clean Whey" protein bars, also encourages consumers to participate in sports and fitness exercises to improve their health. The Clean Start Pledge started on January 18. Comedian Jerry Seinfeld has signed a new production deal with Netflix Inc. that will make the online video streaming service the exclusive home for his new comedic projects. As part of Seinfeld's exclusive deal with Netflix, twenty four brand new episodes of "Comedians in Cars Getting Coffee" will being streaming exclusively on Netflix in installments in late 2017. Food delivery startup DoorDash and courier service Postmates have joined with robotic delivery developer Starship Technologies for conducting commercial delivery trials over the next few weeks. With Starship's self-driving delivery robots, DoorDash will do the delivery tests in Redwood City, California, while Postmates' tests will take place in Washington, D.C. They will carry food orders ...
comments powered by Disqus
Follow RTT