Angry Birds addicts will get a leg up by shopping at Wal-Mart Stores, Inc. (WMT: Quote), with clues from the newest version of the world's most-downloaded mobile game embedded in a variety of in-store merchandise.
Walmart customers will be given access to the "Golden Eggsteroid" clues that unlock four bonus levels in the Angry Birds Space game, which will be otherwise available in app stores from Thursday.
The new edition of the game, "Angry Birds Space" will find the catapulting birds moving off of planet earth. In the original game, players use a slingshot to fling a team of ill tempered birds at structures holding green pigs. Games makers say the new version could be "the biggest game launch since the original Angry Birds."
The first clue to unlock an exclusive level in the new game will also be available tomorrow for over 13 million of Walmart's facebook fans. Clues will be available in Walmart U.S. stores on Sunday.
"By partnering with Rovio, we're able to give millions of avid bird slingers bonus content by coming into our stores and shopping our broad assortment of Angry Birds Space merchandise. This is just one of many exciting partnerships Walmart is forging to give our customers access to exclusive content," said Seong Ohm, senior vice president and general merchandise manager for entertainment.
Walmart noted that the remaining three clues to unlock three additional exclusive game levels will be found on limited-edition Angry Birds Space merchandise that customers can purchase at the Walmart stores.
The merchandise will include apparel, plush toys, mobile phones, snacks and more, with the golden eggsteroids hidden on pricetags, snack boxes and even on an actual t-shirt design.
"We wanted to give our fans a unique retail extension to Angry Birds Space that rewards them for their eagle eyes. Only Walmart can deliver the reach across America for this type of program and we wish our fans luck as they seek out our hidden clues," said Peter Vesterbacka, chief marketing officer and Mighty Eagle of Rovio Entertainment.
Further, T-Mobile is offering a special Angry Birds promotion in Walmart stores for those who buy any T-Mobile Android smartphone paired with a great value plan. T-Mobile will provide such Walmart customers access to an Angry Birds Space portal in the T-Mobile Mall to download the new game and find a clue to unlock a hidden golden eggsteroid level.
by RTT Staff Writer
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