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'Harry Potter' Book Series Released For Digital Formats

'Harry Potter' Book Series Released For Digital Formats
3/28/2012 2:36 PM ET

J.K. Rowling's mega-smash "Harry Potter" book series was finally released to the digital marketplace this week. The books are available for download through Rowling's new Pottermore web store and have been released without any encryption allowing users to move them between multiple e-readers.

"We believe that people should have the right, once they've bought the book, to read it on any device that they choose to," Charlie Redmayne, CEO of Pottermore says.

Offering encryption free files means that Rowling's camp has been able to sidestep a partnership with any of the major digital book sellers like Amazon, Barnes and Noble or Apple's iTunes.

"It's a very valuable thing to us to own that customer relationship. It gives us a tremendous opportunity to create new products that we can sell to those consumers around the Harry Potter brand," Redmayne says.

by RTT Staff Writer

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