With three movies in great position, the box office should continue to sizzle as "Wrath of the Titans" and "Mirror Mirror" look to make their marks with their intended demographics this weekend. Even though "Wrath of the Titans" has a wide demographic to appeal to, it will be a feat to overtake "The Hunger Games," which put up the third biggest opening weekend of all-time a week ago and still has plenty of momentum.
Getting launched at 3,500+ theaters, sequel "Wrath of the Titans" clearly has a wide action-seeking demographic to appeal to and distributor Warner Brothers would love to see similar numbers as 2010's "Clash of the Titans." A remake of a popular 1981 film, "Clash of the Titans" hauled in a very strong $61 million domestically in its opening weekend and went on to rack up $493 million worldwide.
With Sam Worthington, Liam Neeson and Ralph Fiennes once again starring, PG-13 "Wrath of the Titans" has all the familiar faces back in the cast and the trailers promise plenty of spectacular action, which should be a formula for success this weekend as well. The only downside for "Wrath" is that there will be some audience overlap with "The Hunger Games," a factor that could limit it from reaching its potential. Look for "Wrath of the Titans" to break $50 million this weekend but to fall just short of "The Hunger Games" atop the charts.
A more difficult one to figure this weekend is Snow White adaptation "Mirror Mirror." Starring Julia Roberts, Armie Hammer and Lily Collins, "Mirror Mirror" is the lighter of the two Snow White films to hit theaters this year and should be able to find a strong portion of the family demographic due to its familiar concept and PG rating. "The Lorax" is still likely to be in the top five, but its biggest days are well behind it at this point, and "Mirror Mirror" should have enough of an audience to help get it off the ground this weekend.
But expectations should also be tempered, as families with older kids might venture into "Wrath of the Titans" or "The Hunger Games" instead of "Mirror Mirror," which seems to be a fairly silly and kid-friendly version of the famous fable. Still, the critical buzz has been mostly positive thus far and parents might be willing to give it a shot this weekend as it launches at an estimated 3,200 theaters.
No matter how well the new releases do, however, there doesn't seem to be any stopping "The Hunger Games." After hauling in an eye-popping $152 million domestically in its first weekend, "The Hunger Games" has continued to roll during the week and it will likely be up near $190 million in U.S. revenue by Friday. Even if "The Hunger Games" dips close to 60% from its opening weekend, it still will be in line for a weekend intake in the $60 to $65 million range, which could be enough to fend off "Wrath of the Titans" and remain the top box office draw.
"The Hunger Games" is also starting to light up the box office overseas, pushing its worldwide total well past $200 million already. The Suzanne Collins novel that "Hunger Games" is based on has been translated into 26 languages so far, which should make the big screen adaptation an easy sell at the foreign box office for the next couple months. As of now, "The Hunger Games" looks to be on pace to make more worldwide than any of the "Twilight" releases, which capped with the $709 million that "New Moon" brought in back in 2009.
Next weekend, adults will get a couple more options with the release of "American Reunion" and "Titanic 3D." Nine years after "American Wedding" wrapped up one of the most successful comedy trilogies ever, "American Reunion" was all but inevitable and should do very well with its intended demographic. James Cameron's "Titanic 3D" will also launch in time to celebrate the centennial anniversary of the "unsinkable" ship's tragic sinking.
RTT Box Office Predictions for 3/30/12 - 4/1/12 (In Millions):
1. The Hunger Games (Lionsgate): $61
2. Wrath of the Titans (Warner Brothers): $54
3. Mirror Mirror (Relativity): $32
4. 21 Jump Street (Sony/Columbia): $13
5. The Lorax (Universal): $7
6. John Carter (Buena Vista): $2.2
7. Act of Valor (Relativity): $1.2
8. Project X (Warner Brothers): $1
9. A Thousand Words (Paramount): $0.9
10. October Baby (Samuel Goldwyn): $0.8
by RTT Staff Writer
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