With another $61 million in revenue, "The Hunger Games" had no problem topping the box office for the second consecutive weekend, as both "Wrath of the Titans" and "Mirror Mirror" put up very soft opening weekends. As "Hunger Games" piles up gaudy numbers, "21 Jump Street" remains a big hit with the adult demographic with another $15 million in revenue despite being in its third weekend in theaters. "Salmon Fishing in Yemen" also made a surprise landing on the box office top ten, though a so-so $1.27 million weekend doesn't suggest that it has much of a chance with mainstream audiences.
Even with a new big-budget action release hitting theaters in "Wrath of the Titans," "The Hunger Games" simply has too much momentum to be slowed down much right now at the box office. "Hunger Games" did drop 60% from its opening weekend, though it was still able to push past the $250 million domestic mark for its first ten days in theaters. Even if foreign numbers haven't kept up with U.S. figures, "The Hunger Games" is distributor Lionsgate's first mega-blockbuster and it should cruise past $300 million domestically over the next couple of weeks.
While "The Hunger Games" continued to hit its target demographic, "Wrath of the Titans" struggled to meet big expectations from distributor Warner Brothers and opened with just $34 million domestically. With a $150 million production budget, roughly twice the size of "The Hunger Games," "Wrath" is one of the most expensive movies of the year so far, though a lackluster $9,647 per theater average looks like a red flag after its first weekend. Even though some audience erosion was expected after "Clash of the Titans" racked up $61 million in its opening weekend back in 2010, it still looked like "Wrath" would be a fairly big hit with action audiences.
The only good news for "Wrath" is that it opened much stronger overseas, which will help justify the expensive price tag. "Wrath" put up $78 million in foreign revenue alone, pushing its worldwide total to $112 million. But even if it continues to do well in foreign markets, "Wrath of the Titans" still needed to find more of a domestic audience to justify another sequel and it could fall off substantially over the next couple of weekends.
As "Wrath of the Titans" put up sub-par opening numbers, PG "Mirror Mirror" also had a hard time reaching its box office potential over the weekend. Even with "The Lorax" slowing down heading into its fifth weekend, "Mirror Mirror" still managed only $19 million in opening revenue, an unimpressive number for an $85 million production. "Mirror Mirror" at least won't have any new competition for family audiences next weekend, though it still doesn't seem to have much family appeal even with Julia Roberts headlining the cast.
With "Wrath of the Titans" and "Mirror Mirror" putting up meager opening numbers, the door was open for "21 Jump Street" to put together yet another strong weekend. "21 Jump Street" dipped just 26.7% from the previous weekend's figures, pushing its 17-day domestic total to $93 million. Though "21 Jump Street" will yield a portion of its audience to "American Reunion" next weekend, the Sony/Columbia distribution should soon become the first R-rated comedy of 2012 to surpass $100 million domestically.
Next weekend, adults will get a couple more options with the release of "American Reunion" and "Titanic 3D." Nine years after "American Wedding" wrapped up one of the most successful comedy trilogies ever, "American Reunion" was all but inevitable and should do very well with its intended demographic. James Cameron's "Titanic 3D" also will launch in time to celebrate the centennial anniversary of the "unsinkable" ship's tragic sinking.
Early Studio Box Office Estimates for 3/30/12 - 4/1/12 (In Millions), [RTT Prediction]:
1. The Hunger Games (Lionsgate): $61.10 [$61]
2. Wrath of the Titans (Warner Brothers): $34.20 [$54]
3. Mirror Mirror (Relativity): $19 [$32]
4. 21 Jump Street (Sony/Columbia): $15 [$13]
5. The Lorax (Universal): $8 [$7]
6. John Carter (Disney): $2.01 [$2.2]
7. Salmon Fishing in Yemen (CBS): $1.27 [N/A]
8. Act of Valor (Relativity): $1.01 [$1.2]
9. A Thousand Words (Paramount): $0.92 [$0.9]
10. Journey 2: The Mysterious Island (Warner Brothers): $0.84 [N/A]
by RTT Staff Writer
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