Sports goods giant Nike Inc. (NKE) on Tuesday unveiled its Nike Elite 51 football uniforms for the 2012 NFL season.
According to the company, the baselayer, padding, jersey and pant work are in concert in the new uniform. Lightweight padding is also integrated directly into the "hit zones" in the baselayer.
Innovations include integrating Flywire technology into the neckline to reduce weight and provide lockdown fit over pads, increasing sleeve articulation for better range of motion. It also integrates new four-way stretch fabrication to provide a streamlined shrink-wrap fit.
Nike has rights to be the official uniform supplier of the NFL for on field, baselayer, sideline and practice wear. Product for the 32 team uniforms is scheduled for pre-sale from April 15 on nikestore.com, NFLShop.com and individual team websites.
Fans can buy jerseys through their team stores from April 26 and through retailers from April 27.
NFL players Victor Cruz, Ndamukong Suh, Larry Fitzgerald, Brian Urlacher, Ben Roethlisberger, Champ Bailey and Ray Rice joined Nike President & CEO Mark Parker, Nike Brand President Charlie Denson and NFL Commissioner Roger Goodell to unveil the new uniforms.
Parker said, "The NFL is one of the greatest sporting leagues in the world. We know football demands the best and we look forward to delivering performance innovation and style on the field, in the stands and on the street."
NKE closed on Tuesday at $109.87, up $0.85 or 0.78 percent, on 2.21 million shares.
by RTT Staff Writer
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