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BMW To Grow Faster Than Market In 2012 As March Sales Climb On China Strength


German carmaker Bayerische Motoren Werke AG or BMW Group (BAMXY.PK, BAMXF.PK,BMW.L) on Wednesday reported a 12 percent growth in vehicles sold in March, as it saw strong growth in China. After selling more vehicles in March than in any other month in its history, the company plans to grow faster than the market in 2012.

Ian Robertson, member of the Board of Management, Sales and Marketing BMW, said, "The BMW Group achieved an all-time high in sales last month and the best first quarter in its history. These outstanding results are due to our attractive, young model range and our strategy of healthy, balanced growth across the globe."

BMW sold 185,728 BMW, MINI and Rolls-Royce vehicles in the month, up from 165,846 units in March 2011. The figure also exceeded the previous sales high of 165,855 vehicles recorded in June 2011.

In the BMW segment, sales in the month increased 13.4 percent to 153,004 vehicles with all models performing well in March. Sales of the new BMW 3 Series Sedan increased 19.2 percent to 29,004 units. BMW 1 Series 5-door Hatch sales climbed 40.8 percent to 18,598 vehicles. Larger vehicles such as BMW X5 and X6 models saw strong performance in the quarter.

MINI sales advanced 5.6 percent to 32,421 units, while BMW Motorcycles sales grew 5.3 percent to 12,295 units. Sales of Husqvarna Motorcycles climbed nearly 75 percent to 1,182 units.

In Germany, the company reported a 11.6 percent increase for BMW Group vehicle registrations in March to 30,981 units. In the U.S., sales climbed 13 percent in March to 29,806 vehicles while it climbed 41.1 percent in China to 30,593 units.

Retail volumes for the first quarter increased by more than 40,000 vehicles to 425,528 units, representing a growth of 11.2 percent with improvement in the three largest single markets of Germany, the U.S. and China, among others.

For the first quarter, the number of Rolls-Royce motor cars delivered climbed 6.5 percent to 770.

"We aim to continue the momentum with additional new models this year, such as the luxurious BMW 6 Series Gran Coupé and a model revision of the flagship BMW 7 Series," Robertson added.

BMW plans to grow faster than the market in 2012 and expects to achieve new sales volume records for its BMW, MINI and Rolls-Royce brands.

The company's domestic peer Volkswagen AG (VOW.BE,VLKAF.PK,VKW.L) said its passenger cars brand delivered 536,600 vehicles in March, up 14.6 percent from 468,100 vehicles in the earlier year period.

BMW stock is currently up 2.2 percent in Frankfurt at 66.21 euros.

by RTTNews Staff Writer

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