DISH (DISH: Quote) announced that James Moorhead has been named senior vice president, chief marketing officer. Moorhead will be responsible for marketing, advertising, public relations and market research. He will report to DISH CEO Joe Clayton and serve on DISH's senior leadership team.
For the past eleven years, Moorhead held increasingly senior marketing roles at The Procter & Gamble Company. Most recently, he led the strategy and marketing for a diverse portfolio of Gillette products. Before assuming these responsibilities, Moorhead oversaw the Old Spice brand and is credited with the brand's revival and market leadership position.
Moorhead takes over for interim CMO Vivek Khemka who will return to his leadership over DISH's product management organization. Khemka will report to Clayton.
by RTT Staff Writer
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