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Mattel Partners With Crayola

Mattel Inc. (MAT) announced a global licensing partnership with Crayola, children's art supply maker. The two companies join forces, giving children creative experiences that bring popular Barbie and Hot Wheels properties to life with Crayola colors, Mattel said.

Mattel and Crayola have launched two new Crayola-branded Barbie and Hot Wheels themed-product lines for children around the world.

The company noted that the new products in stores now range in price from $4.99 - $14.99. Additional products will continue to launch throughout the year, giving parents more ways to spark their children's creativity with the toy properties kids love. Global distribution on the Crayola's Mattel licensed items will include the United States, Canada, United Kingdom, Italy, Mexico, Latin America, Asia and Australia.

by RTT Staff Writer

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