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Obama Courts Hispanics With Spanish-Language Ads, Voting Initiative

Obama Courts Hispanics With Spanish-Language Ads, Voting Initiative

President Barack Obama's re-election campaign announced Wednesday that it is releasing four Spanish-language TV ads in three states as part of a bid to court Hispanic voters. After heavily courting women voters in the last few weeks, the campaign hopes to get out in front of the Republican side in securing this vital voting bloc.

"The ads feature first person accounts from Obama for America organizers sharing their personal stories of how the President's policies have empowered Latino families and communities," a statement from the Obama campaign said.

The ads will run in Colorado, Nevada and Florida and will focus on Obama's record regarding Latino issues, including funding for Head Start programs, and will feature four Hispanic-Americans.

The four individuals are from diverse background and have worked in industries ranging from urban planning to business.

A separate statement announced that the campaign is launching the "Latinos for Obama" initiative, which seeks to "involve [Latinos] in the upcoming election through voter registration, volunteering and voting."

Although the President has been criticized for not completing comprehensive immigration reform as promised during his last campaign, a recent Pew poll showed Hispanics still favor him 67 percent to 27 percent over presumptive Republican nominee Mitt Romney.

by RTT Staff Writer

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