Nicki Minaj will release an exclusive fragrance with Give Back Brands LLC. This latest deal is added to the fast-growing Minaj empire, which includes deals with Pepsi, M.A.C Cosmetics, and OPI Nail Polish.
"I have always been a huge fan of great fragrances; this is yet another extension of my creative expression and I can't wait to share it with the world. I designed this scent and bottle with my Barbz in mind," Minaj stated in a press release.
Give Back Brands, the same company that launched Justin Bieber's successful "Someday" fragrance, is looking forward to launching the fragrance as well.
"Signing Nicki Minaj was a simple decision; her talent and extensive reach present a platform with tremendous global opportunity," added Paul West, Co-Founder and Chief Executive Officer of Give Back Brands.
Minaj's first fragrance is slated to debut in department stores in Fall 2012.
by RTT Staff Writer
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