Pepsi has announced that it will back an ad campaign to mark the 25th anniversary of their Bad partnership with Michael Jackson.
According to Billboard, the soda maker will unveil a special line of cans featuring Jacko's image this May. In addition, the cans will feature codes which will unlock exclusive Bad remixes from top electro artists such as Diplo, A-Trak and Skrillex.
The exclusive tracks are set to be accessed through a special Pepsi can promotion where fans can scan a code with their phone to hear a song.
Jackson's previous collaborations with Pepsi include the ill-fated 1984 commercial which saw his scalp set on fire, and sponsorships of his solo tours in 1988 and 1992.
Pepsi also announced another global marketing campaign, Live for Now, which features the Nicki Minaj single "Moment for Life" as its theme.
by RTT Staff Writer
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