United Phosphorus plans to tie-up with regional fertilizer firms to expand its business, reports said, quoting Chief Executive Officer Jai Shroff.
He said, "We plan to be their (fertilizer company) corporate channel partners. Our company will sell crop protection, improved product range and in turn offer market development utilizing their distribution network."
As a first step, the company has collaborated with Karnataka-based Mangalore Chemicals and Fertilizers. It is also exploring similar tie-ups in Uttar Pradesh and Gujarat.
The company already conducted a preliminary study and would be short listing the companies to initiate collaboration.
"Corporate channel is one of the best resources to extend and educate farmers and also enrich the farming community for better earning with per capita available resources. The company in agreement with MCF will be offering crop protection and introducing product range in the Karnataka market," he said.
The company is also planning to introduce technology, innovative farming solutions and new products through its other arms such ad Advanta and Golden Seeds.
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by RTT Staff Writer
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