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HBO Responds To 'Take Our Money' Campaign

HBO Responds To 'Take Our Money' Campaign
6/7/2012 12:29 PM ET

HBO has responded to the ongoing "Take My Money" web campaign in which fans of the original series "Game of Thrones" and "True Blood" are asking the network for a web-only subscription.

Fans of both shows have launched a website in which they beg HBO for the option to purchase a standalone membership to their HBO Go streaming site. In a response via Twitter on Wednesday, HBO thanked fans for their excitement, but linked to a TechCrunch article explaining why they were unlikely to comply with the request:

"We pirate Game of Thrones, we use our friend's HBO GO login to watch True Blood . . . Please HBO, offer a standalone HBO GO streaming service and "Take My Money!""

"Going direct to online customers by pitching HBO Go over-the-top would mean losing the support of its cable, satellite and IPTV distributors," TechCrunch's Ryan Lawler explains. "And since the Comcasts and the Time Warner Cables of the world are the top marketing channel for premium networks like HBO, it would be nearly impossible for HBO to make up for the loss of the cable provider's marketing team or promotions."

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

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