Hanger Orthopedic Group, Inc. (HGR: Quote) said Friday that it has changed its name to Hanger, Inc., effective immediately.
The company said that this name change is one aspect of a larger branding initiative that has been in development for more than two years for Hanger and its patient care business.
The methodology consists of market and internal analyses, focus groups, surveys, and one-on-one interviews with patients and customers, referral sources, industry thought leaders, investors, payers, and competitors.
This initiative has also led to the rebranding of the company's core patient care business from Hanger Prosthetics & Orthotics to Hanger Clinic.
Hanger, Inc. shares will continue to trade under the previous ticker symbol "HGR".
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by RTT Staff Writer
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