Alicia Keys is the latest celebrity to join in support of Airtime, a browser-based live video chat service that connects directly with Facebook, founded by Sean Parker and Shawn Fanning.
Keys joins Jim Carrey, Snoop Dogg, Martha Stewart, Ed Helms, Julia Louis-Dreyfus, Jimmy Fallon, Joel McHale and Olivia Munn as the first to experience the new social platform.
The service allows filtering chats by location and interests. Users start out as anonymous until they decide to disclose personal Facebook information. They can also jump to a new anonymous chat with the click of a button. At launch, Airtime is enabled for simultaneous YouTube viewing and more video platforms are expected to be integrated soon.
"These are connections that wouldn't be possible in the real world," Fanning said. "And it is finally possible, with the ubiquity of webcams, broadband connections and a highly developed identity layer."
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