Yahoo! (YHOO: Quote) and CNBC announced a strategic alliance that will dramatically expand CNBC's online reach and presence and provide a broadcast platform for Yahoo! Finance's original content and contributors.
Yahoo! to team with CNBC to deliver enhanced content across multiple media platforms to a combined 40 million online users and CNBC's nearly 100 million households in the United States.
"Partnering with CNBC will allow Yahoo! Finance to expand its offerings instantly and enhance its position as the most viewed and utilized finance site in the world," said Ross Levinsohn, Interim CEO of Yahoo!.
Yahoo! Finance said that it will continue to feature content and perspectives from Yahoo!'s editorial staff as well as reports from other industry-leading providers and experts. CNBC will distribute its content to other leading online publishers in the category.
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by RTT Staff Writer
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