"Today" show co-host Ann Curry will reportedly accept a $10 million payout to exit the show this week, reports NYPost.com. Curry signed a $20 million contract to co-host the NBC talk show last year, but fell into the crosshairs after the show began to show weakness in its perennial number spot.
Its main competitor "Good Morning America" even claimed the number one rating for several weeks earlier this year, which may have been a wake up call for NBC execs.
"The 'Today' show was one of the things at NBC that they could always count on being number 1," said Robert Thompson, the founding director of Syracuse University's Bleier Center for Television and Popular Culture to nypost.com. "And the fact that it's been being challenged for the first time in a long time now by ABC, I suppose has everybody scrambling."
Thompson adds that its no surprise that NBC would look to change the newest piece of the puzzle:
"The first thing you do is you look at what's changed, what are the variables. Ann Curry as a cohost is one of the recent variables."
by RTT Staff Writer
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