Zynga has debuted one new game and two new versions in its popular Ville franchise: The Ville, ChefVille and FarmVille 2. The move, analysts say, aims to retain customers—who may be flocking to developers producing more mobile-friendly games—and to pump up its stock price.
The Ville is similar to the EA Sims life-simulation franchise, and features Facebook updates and in-game messaging from Mark Skaggs.
ChefVille allows users to design restaurants, cook recipes, serve customers dishes and provide entertainment. It is similar to Zynga's Café World.
Finally, FarmVille 2 is the 3D follow up to Zynga's most popular franchise.
"We have a lot further to go in connecting people through games," said CEO Mark Pincus at a Zynga promotional event. "We think that if we can deliver on the promise of real social value through play, we can make it a treasured activity that people could not imagine living without."
by RTT Staff Writer
For comments and feedback: firstname.lastname@example.org