Zynga has debuted one new game and two new versions in its popular Ville franchise: The Ville, ChefVille and FarmVille 2. The move, analysts say, aims to retain customers—who may be flocking to developers producing more mobile-friendly games—and to pump up its stock price.
The Ville is similar to the EA Sims life-simulation franchise, and features Facebook updates and in-game messaging from Mark Skaggs.
ChefVille allows users to design restaurants, cook recipes, serve customers dishes and provide entertainment. It is similar to Zynga's Café World.
Finally, FarmVille 2 is the 3D follow up to Zynga's most popular franchise.
"We have a lot further to go in connecting people through games," said CEO Mark Pincus at a Zynga promotional event. "We think that if we can deliver on the promise of real social value through play, we can make it a treasured activity that people could not imagine living without."
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June 05, 2026 16:18 ET A busy week for economic news flow saw a slew of reports being released that reflected the trends in the U.S. labor market. In Europe, economic growth and inflation data gained attention as the European Central Bank and Bank of England head for policy session later in the month. In Asia, the monetary policy session of the Indian central bank was in focus as the country, a major oil importer, reels under the pressures of a weaker rupee and rising inflation.