Pink is the newest CoverGirl spokeswoman. In her first ad for the cosmetics manufacturer, Pink will promote mascara. That ad campaign is set for a fall debut.
"Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are. That combination of irreverence and integrity is exactly what the CoverGirl brand loves about her and identifies with," Esi Eggleston Bracey, VP and General Manager of CoverGirl, said in a statement.
Previous CoverGirls include Taylor Swift, Ellen DeGeneres and Drew Barrymore, making Pink one of the most daring choices for the company in recent memory.
According to the brand, the choice signifies its celebration of "beauty with an edge."
"I grew up with CoverGirl — who didn't? No matter how aggressive or strong we are, we all want to feel beautiful," Pink said of joining the CoverGirl family.
by RTT Staff Writer
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