Ticketmaster, a Live Nation Entertainment Company (LYV: Quote) Monday announced that the National Basketball Association, or the NBA, has selected it to develop a comprehensive online ticketing destination for NBA fans.
Ticketmaster stated that, as the Official Ticketing Provider of the NBA, it will present buyers all of the available ticket options for upcoming games, including available tickets from the primary market, as well as tickets being resold by other fans.
Ticketmaster further added that NBA fans will be able to buy with confidence, as the company will validate every ticket purchased on the league's site, making it the premier destination where fans are guaranteed authentic NBA tickets.
"Together with the NBA, we're building the sports industry's first comprehensive ticket destination that provides fans all of their ticketing options - from both primary and resale - in one place," said Nathan Hubbard, CEO of Ticketmaster. "The NBA is determined to provide their fans a safe, convenient place to buy and sell game tickets, and we are delighted to be delivering this revolutionary solution."
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by RTT Staff Writer
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