WPP Plc (WPPGY,WPP.L) said its wholly-owned operating network, Ogilvy & Mather, the global marketing communications company, and A+B Expedio have established a joint venture company in the Philippines, to be called OgilvyAction. The joint venture company would be based in Metro Manila.
According to the company, OgilvyAction brings together A+B Expedio's field marketing capabilities, local activation experience and network with Ogilvy & Mather's strength in analytics, strategy, development, digital and creative to offer best-in-class activation solutions.
This joint venture continues WPP's strategy of developing its businesses in the fast growing economies of Asia Pacific, as well as Latin America, Africa and the Middle East, Central and Eastern Europe.
Collectively, including associates, the Group employs over 46,000 people in the Asia Pacific region, generating revenues of over $4.7 billion. In the Philippines, the Group, including associates, employs around 1,000 people with revenues of $70 million.
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