Rihanna's much-hyped reality show, Styled to Rock, of which several episodes have run on U.K.'s Sky Living channel, is a flop. Numbers for viewers of the first three episodes were under 100,000 per week.
The average figure for a show in the same time slot for the network is roughly 150,000 viewers. Riri has been plugging the program to her 25 million followers on Twitter, but they have apparently been tuning her out.
In its first week, the program pulled in 95,000 viewers, the figure which dropped some 16,000 viewers the second week. The third week saw the best number—110,000—albeit well below Sky Living's average.
The program follows the singer as she mentors twelve young British designers. Riri is assisted on the show by her stylist Lysa Cooper, British designer Henry Holland and Girls Aloud singer Nicola Roberts, who owns/runs a cosmetic line.
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