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Market Expects A Powerhouse In Apple IPhone 5


Expectations are Sky-high for Apple's latest smart phone. Today, at the Yerba Buena Center for the Arts in San Francisco, Apple CEO Tim Cook will take the drapes off the iPhone 5 at around 1.00 ET/10am PT. The latest launch is projected to be very significant to Apple as it faces tough competition in the smart phone space.

The new product will be available in the market within a couple of days and analysts project sales of 7 million to 12 million in the first eight days itself. Apple has sold more than 1 million iPhone 4S units after 24 hours of its launch and over 4 million in the first three days. Price tag for the new phone could range between $199 and $399.

There has been a sea-change in the market dynamics, since the launch of the first smart device in 2007. Though, Apple recently won a patent litigation against its rival Samsung, fight for the market share around the globe is very high. Finnish handset maker Nokia, once an undisputed leader, is also trying its best to regain its lost market share.


Mobile users now prefer larger screens and gorgeous viewing experience. The new phone will probably have a 4 inch screen, and this feature will offer a direct competition to Samsung's S3. Along with wider viewing experience, iPhone 5 will offer 1080 high definition videos with 16:9 aspect ratio.

The new iPhone will use a thinner uni-body aluminum chassis. The back will be rid of the fragile glass plate seen in the 4S and will instead use a thinner metal panel with openings at the top and bottom to aid reception.

The new operating system, iOS 6, used in iPhone 5 will sport an in-house built mapping program and users will no longer have to rely on Google Maps. It will come with a voice navigation feature, real-time traffic data and even 'flyover' three dimensional images taken by aircraft hired by the company in certain major cities.

Integration of Siri, an intelligent personal assistant, will enable the phone to answer questions about local eateries with regard to prices and ratings, thanks to Apple's partnership with Yelp Inc and Open table Inc. There will be a new passbook feature offering services related to boarding passes, tickets and gift cards.

In the U.S., Long Term Evolution or LTE is the latest standard in mobile network technology. The pros are spectacular video streaming and high speed everything, but the disadvantage is it could suck your battery dead quickly. A few models of Apple's Retina I Pad came with the LTE technology, but with bigger batteries. The new model is expected to be compatible with fourth generation or 4G cellular networks.

In the future, iOS operating system that Apple uses in its smart devices could have smaller connectors with fewer pins, there by making all current charging devices obsolete.

Tough Battle Ahead

Apple's new device will face tough competition, mainly from Samsung S3. Apple has been on the defensive this year as the competition has released phones that run on faster networks and have bigger screens.

The big question is whether Tim Cook can pull something significant out of his sleeve to bring the iPhone back on top in the US.

by RTTNews Staff Writer

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