Apple Inc. (AAPL: Quote) shares hit a record high on Friday, helped by the euphoria created by the next version of the iPhone, which was unveiled earlier this week.
The Cupertino, California-based company on Wednesday introduced iPhone 5, which is 18% thinner and 20% lighter than its predecessor - iPhone 4S. The iPhone 5 sports a 4-inch "retina" display, contains a blazing fast A6 chip and supports the high-speed 4G LTE wireless network.
Apple began taking orders for the iPhone 5 at midnight Pacific Time on Friday, with shipments scheduled to begin on September 21.
"Pre-orders for iPhone 5 have been incredible," said Apple spokeswoman Natalie Kerris. "We've been completely blown away by the customer response."
Apple shares touched an all time high of $696.98 in intra-day trading on Friday and closed the day's regular trading session at $691.28, up $8.30 or 1.22%.
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by RTT Staff Writer
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