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HMV Says Prank Stickers On Chris Brown Album May Have Backfired

HMV Says Prank Stickers On Chris Brown Album May Have Backfired
9/20/2012 10:30 AM ET

British music retailer HMV has responded to the anonymous pranksters that defaced copies of Chris Brown's latest album with stickers claiming the singer "beats women." The stickers first popped up on copies of Brown's album Fortune in an HMV store in Cambridge and read "WARNING: Do not buy this album! This man beats women!"

According to reps from HMV, however, the prank may have backfired and raised the profile of Brown's newest offering:

"We were as surprised as anyone when the stickers appeared in one of our stores outside of London at the back end of last week," reps from the store told NME.com. "Obviously someone must have snuck in to put them on a handful of CDs, and although they weren't up very long before staff removed them, the person responsible managed to take a snap and send it out to media."

"I guess they got their point across pretty effectively - with widespread coverage around the world, though, by the same token, quite a few more people now know there's a new Chris Brown album out," the added.

by RTT Staff Writer

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