Actor Samuel L. Jackson is featured in a new pro-Obama super PAC ad in which he tells Democratic voters they need to "Wake the [insert expletive here] up!" The ad hopes to reinvigorate Dems feeling uninspired this election season.
"In the silvery moonlight that bathed every town, people lie dreaming, so safe and so sound. They're warm in their beds, snuggled up in their sheets. But four years before, they were out in the streets. Not it's as if they don't know what's at stake," the ad begins, which features a bedtime story voice-over by Jackson himself.
The ad continues by focusing on a little girl named Susie who goes from room to room in her house to convince her parents, siblings and grandparents to get re-involved in the political process this year.
Based on Jackson's adult-themed bedtime story, "Go the **** to Sleep," which quickly became a top seller on Amazon.com in June 2011, this video was funded by liberal super PAC the Jewish Council for Research and Education (JCRE).
The same writer who penned Jackson's 2011 bedtime story, Adam Mansbach, wrote the ad's script.
The family members whom little Susie tries to convince to be re-involved represent key groups who supported President Barack Obama in 2008.
In the ad, Susie and Jackson tell her siblings and grandparents about changes to student loan programs and Medicare that would take place under a Mitt Romney presidency.
Without ever explicitly naming the president, the ad makes the case for political re-engagement before November among uninspired Democrats.
"Sorry my friend, there's no time to snore. An out of touch millionaire's just declared war on schools, the environment, unions and fair pay. We're all on our own if Romney has his way," Jackson tells Susie's parents in the ad.
The JCRE previously released another adult-themed ad in which leading female comedian Sarah Silverman offered a sexual favor to billionaire Romney supporter Sheldon Adelson if he gave his money instead to President Obama.
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