logo
Plus   Neg
Share
Email

Probability, Glu Mobile Sign Mobile Gambling Deal

Mobile gambling specialist Probability Plc (PBTY.L) on Monday said it has entered into a strategic relationship for mobile gambling with Glu Mobile Inc. (GLUU), a developer and publisher of freemium games for smartphone and tablet devices.

Probability said it will leverage successful, existing Glu original IP to create a suite of Glu-branded real-money mobile slot games. The slot games will be distributed to audiences in Probability's regulated markets, initially the UK and Italy.

The company added that Glu original IP-branded casino games will be offered as part of the Probability portfolio to its direct customers on brands.

Under the deal, Probability will provide a comprehensive operational role, accepting all gambling-related regulatory responsibilities.

Probability CEO Charles Cohen said, "We have a unique opportunity to work with Glu to fashion great slots games that will appeal to our customers as well as those of our B2B clients. We look forward to deepening our relationship with Glu as we seek to expand our regulatory reach to new markets worldwide."

Niccolo de Masi, Chief Executive Officer of Glu Mobile, added, "We anticipate that as additional markets around the world open up to real-money mobile gaming we will expand our investment in the subsector. We view real-money mobile gaming as an opportunity to extend the reach of our successful original IP to new demographics, as well as deepen engagement and rewards for our players."

In London, Probability shares are currently trading at 75.12 pence, down 0.88 pence or 1.16 percent.

by RTTNews Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Quick Facts

Editors Pick
Shortly after announcing a racial bias training for the staff, Starbucks revealed its changed policy of allowing anyone to use its spaces, rest rooms, cafes and patios even without buying anything from the stores. The new policy will be consistent all across U.S. stores. Tesla Inc.'s CEO Elon Musk has revealed new specifications and options for its Model 3 electric car, including a high-end version of the sedan that will cost around $78,000. In a series of posts on Twitter Saturday night, Musk said that the Model 3 will be available in two versions, with dual motors and all-wheel drive in July. Musk also made an announcement regarding a new service program. Billionaire entrepreneur Elon Musk on Thursday showed off his concept for the Loop, a high-speed underground public transportation system that will carry up to 16 people and travel at 150 miles per hour. At the Boring Company Information Session, Musk and project leader Steve Davis provided details of the underground mass transit tunnels that the Boring Co. plans to build beneath Los Angeles.
Follow RTT