logo
Share SHARE
FONT-SIZE Plus   Neg

Probability, Glu Mobile Sign Mobile Gambling Deal

Mobile gambling specialist Probability Plc (PBTY.L) on Monday said it has entered into a strategic relationship for mobile gambling with Glu Mobile Inc. (GLUU), a developer and publisher of freemium games for smartphone and tablet devices.

Probability said it will leverage successful, existing Glu original IP to create a suite of Glu-branded real-money mobile slot games. The slot games will be distributed to audiences in Probability's regulated markets, initially the UK and Italy.

The company added that Glu original IP-branded casino games will be offered as part of the Probability portfolio to its direct customers on brands.

Under the deal, Probability will provide a comprehensive operational role, accepting all gambling-related regulatory responsibilities.

Probability CEO Charles Cohen said, "We have a unique opportunity to work with Glu to fashion great slots games that will appeal to our customers as well as those of our B2B clients. We look forward to deepening our relationship with Glu as we seek to expand our regulatory reach to new markets worldwide."

Niccolo de Masi, Chief Executive Officer of Glu Mobile, added, "We anticipate that as additional markets around the world open up to real-money mobile gaming we will expand our investment in the subsector. We view real-money mobile gaming as an opportunity to extend the reach of our successful original IP to new demographics, as well as deepen engagement and rewards for our players."

In London, Probability shares are currently trading at 75.12 pence, down 0.88 pence or 1.16 percent.

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Quick Facts

Editors Pick
Etihad Airway's Chief Executive Officer James Hogan will leave in the second half this year. Hogan has been with the Abu Dhabi based aviation group since 2006. Chief Financial Officer James Rigney also will depart from service. Seafood lovers must now be prepared to dole out more cash than before for salmon. The price of salmon has surged globally and is now at historic highs amid acute outbreaks of sea lice. According to data from the Nasdaq Salmon Index, the price of salmon has risen by more than 15 percent in the last three months. Health-food restaurant chain Freshii Inc. has increased the price range for its initial public offering in Canada. Freshii has raised the price range for its IPO to C$10 to C$11.50 per share from the prior range of C$8.50 to C$10.0 per share, BNN reported.
comments powered by Disqus
Follow RTT