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Go Pro's New 4K Camera A Hero

Go Pro's New 4K Camera A Hero
10/29/2012 2:52 AM ET

Have you ever wanted to ride a wave on a surfboard and simultaneously record the entire experience on camera from close range? If so, you're in luck. Enter the Go Pro HD Hero 3 range of cameras that hit stores earlier this month.

Apart from being water and shock proof, the most enticing feature is that the entire range offers high quality digital recording on the powerful 4K video format, which is set to be the next standard of the film industry. The format derives its name from the fact that it flaunts a stunning 4,000 pixel horizontal resolution. Apart from this, all models in the new range are wi-fi enabled and boast improved sound quality from their internal microphone.

The Hero 3 range has three cameras on offer. The entry level White edition comes with a 5mp sensor and the ability to shoot on burst mode at 3fps, the intermediate Silver edition comes with 11mp sensor and a burst mode of 10fps and the high end Black edition with a 12mp sensor and a burst mode of 30fps. Shoppers will additionally have to purchase one of many available mounting accessories which include attachments for helmets, seat posts, the chest, tripods, head straps, surf or ski boards and more.

Go Pro, a California based company, has been offering these wearable, shockproof cameras that are targeted at adventure photography since 2004. The company was started by Nick Woodman after he went on a surfing trip and realized that he could not get good pictures or videos of himself as the people shooting him were far off on the beach.

The company announced in March 2011 that it had acquired Cine Form, a developer of video compression and work flow technology for the professional film and television industry. The acquisition revolved around Cine Form's 444 Codec, which the company hopes to utilize in its own products to make videos faster and easier to edit. The move allows Go Pro users to edit their footage on popular industry and consumer editing software like Apple Final Cut Pro, Adobe Premier Pro, Avid Media Composer and Sony Vegas. The company also offers a version of Cine Form's editing suite for free to users on its web site.

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

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