logo
Share SHARE
FONT-SIZE Plus   Neg

Ford To Unveil Lincoln MKC Concept At 2013 North American Intl. Auto Show

Ford Motor Co. (F) said Sunday that it will debut the Lincoln MKC Concept at the 2013 North American International Auto Show. The Lincoln MKC Concept will be Lincoln's first-ever small vehicle.

Lincoln is the luxury automotive brand of Ford. The small luxury utility concept signals future Lincoln entry into the industry's fastest-growing segment.

Ford noted that with nearly 60 percent growth in 2012 and more than 200 percent in the last four years, the small luxury utility segment has far eclipsed all other luxury segments. According to the company, the opportunity is a key next step in Lincoln's strategy to grow with four all-new vehicles targeted at the highest-growth segments over the next four years.

Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln said, "We are reinventing Lincoln by focusing on the largest and fastest-growing segments of the luxury market, while offering clients something different. The just-introduced MKZ re-establishes Lincoln in the largest luxury segment, and the MKC Concept highlights a key opportunity in the fastest-growing part of the luxury market."

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Editors Pick
Jeff Bezos, the CEO of Amazon, has overtaken Berkshire Hathaway's founder Warren Buffet to become the third-richest person in the world, according to the Bloomberg Billionaires Index. Bezos is now behind clothing retailer Zara's founder Amancio Ortega, who is now second, and Bill Gates, co-founder... The White House has announced new initiative to fight climate change, curb usage of fossil fuels and increase access to clean energy by pushing the use of electric vehicles. The Obama administration announced a series of actions from the Federal government, private sector, and states, as well as... Telecom giant Verizon Communications Inc. is reportedly very close to a deal to buy the core business of struggling internet company Yahoo Inc. Verizon has trumped out rival bidders and is close to acquire Yahoo's core internet business, reported Bloomberg News, citing people familiar with the matter. Verizon...
comments powered by Disqus
Follow RTT