logo
Share SHARE
FONT-SIZE Plus   Neg

Ford To Unveil Lincoln MKC Concept At 2013 North American Intl. Auto Show

Ford Motor Co. (F) said Sunday that it will debut the Lincoln MKC Concept at the 2013 North American International Auto Show. The Lincoln MKC Concept will be Lincoln's first-ever small vehicle.

Lincoln is the luxury automotive brand of Ford. The small luxury utility concept signals future Lincoln entry into the industry's fastest-growing segment.

Ford noted that with nearly 60 percent growth in 2012 and more than 200 percent in the last four years, the small luxury utility segment has far eclipsed all other luxury segments. According to the company, the opportunity is a key next step in Lincoln's strategy to grow with four all-new vehicles targeted at the highest-growth segments over the next four years.

Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln said, "We are reinventing Lincoln by focusing on the largest and fastest-growing segments of the luxury market, while offering clients something different. The just-introduced MKZ re-establishes Lincoln in the largest luxury segment, and the MKC Concept highlights a key opportunity in the fastest-growing part of the luxury market."

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Editors Pick
Tesla's next electric car Model 3 is aimed at the masses with a price tag that could go below $30,000. Tesla CEO Elon Musk, during an earnings call, confirmed that the Model 3 will start selling for "around $35k," and reservations will start from March 31 in Tesla stores and online on April 1 for... Advanced Disposal Services Inc. joins the growing list of companies to postpone their initial public offering amid the volatility in stock markets. Breakfast and snack food giant Kellogg Co. on Thursday reported a loss for the fourth quarter that narrowed from last year as lower revenues were more than offset by a decline in costs and expenses. Adjusted earnings per share for the quarter topped analysts' estimates, while revenue fell short of expectations. Looking ahead, the company affirmed its financial outlook for fiscal 2016.
comments powered by Disqus
RELATED NEWS
Trade F now with 
Follow RTT