Ford Motor Co. (F) said Sunday that it will debut the Lincoln MKC Concept at the 2013 North American International Auto Show. The Lincoln MKC Concept will be Lincoln's first-ever small vehicle.
Lincoln is the luxury automotive brand of Ford. The small luxury utility concept signals future Lincoln entry into the industry's fastest-growing segment.
Ford noted that with nearly 60 percent growth in 2012 and more than 200 percent in the last four years, the small luxury utility segment has far eclipsed all other luxury segments. According to the company, the opportunity is a key next step in Lincoln's strategy to grow with four all-new vehicles targeted at the highest-growth segments over the next four years.
Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln said, "We are reinventing Lincoln by focusing on the largest and fastest-growing segments of the luxury market, while offering clients something different. The just-introduced MKZ re-establishes Lincoln in the largest luxury segment, and the MKC Concept highlights a key opportunity in the fastest-growing part of the luxury market."
by RTT Staff Writer
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