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Yahoo Shuts Down 7 Products

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Friday, Yahoo! (YHOO: Quote) is shutting down seven unsuccessful products in a move to sharpen its focus on its more important assets. The announcement represents Yahoo's second group shutdown of products since Mayer took over the search engine in July last year.

"After much thought and deliberation, we decide to shut down some products. Before making these decisions, we look at a variety of factors. The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today," the company said in its official blog.

Yahoo will be ending Yahoo app for BlackBerry devices, Yahoo App Search, Yahoo Clues, Yahoo Message Boards, Yahoo Updates API, Yahoo Clues and Yahoo Avatars.

Jay Rossetter EVP of Platforms wrote: "At Yahoo!, we're focused on making your daily habits more inspiring and entertaining. This means that we're constantly reviewing and iterating on our products and experiences. In some cases, it means updating our products like we've done recently with our new welcome to Yahoo!, Flickr for iPhone and iPod Touch and Yahoo! Mail."

Yahoo will no longer support Yahoo Avatars from April 1st. For those who use this feature, you can snag your existing avatar from the Avatars' download page.

Yahoo BlackBerry app will no longer be available for download as of April 1st, but who have already installed will be able to continue using it, unsupported after that date.

Yahoo Clues, Yahoo App Search and Yahoo Sports IQ will also be shut down from April 1, 2013.

Yahoo Message Boards service will also be terminated from starting of next month, but the message boards that within individual Yahoo sites will remain active. Begining April 16th, the Updates API will no longer be supported by Yahoo.

YHOO closed the Friday's trading session at $21.94, up $0.64. In the after-hours trading, the shares grew 0.18% and closed at $21.98.

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by RTT Staff Writer

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