logo
Share SHARE
FONT-SIZE Plus   Neg

Playtech, Ladbrokes Extend Software And Technology Agreements - Quick Facts

Playtech Ltd. (PTEC.L), a provider of software platform for online, mobile and land-based games, Monday announced the expansion of its existing software and technology agreements with Ladbrokes plc (LAD.L). Playtech added that its PTTS has entered into a landmark agreement to provide Ladbrokes with advisory services to assist in the development and growth of its digital business. The extension is effective on May 1.

The companies said the new software agreement will provide Ladbrokes with access to Playtech's full technology and product suite.

The deal, for an initial period of more than five years, will commence with the launch of a new 'Vegas' tab on Ladbrokes' digital platforms, offering a suite of casino and games products across online, mobile and tablet, with the other products to follow in due course.

The companies expect that over the medium term, Playtech's IMS will become the foundation of Ladbrokes' digital back-end, enabling Ladbrokes and its customers to enjoy the benefits of a fully integrated experience across all products and channels.

The new software agreement builds upon Playtech's existing relationship with Ladbrokes, through which it provides bingo and Videobet products.

In addition to the royalties to be generated under the terms of the software agreement, Playtech will be entitled to a success fee for the advisory services provided by PTTS, based upon the improved performance of the Ladbrokes digital business.

Meanwhile, Ladbrokes said its Board is confident that these arrangements will deliver a significant acceleration in the growth of Digital revenues over the five years to 2017 and beyond.

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Quick Facts

Editors Pick
Internet giant Google Inc. (GOOGL, GOOG) has launched a new online flight search tool that makes it easy to find out the best flight deal. The tool dubbed "Google Flights" provides a calendar that one can scroll through and see the lowest fare highlighted for each day. One can also use the lowest... Hyperloop Transportation Technologies, a start-up that has adopted Elon Musk's ambitious project of high-speed transportation system, plans to build a Hyperloop test track in California and completed as early as 2016. Hyperloop Test Technologies, a crowd-funded company, plans to take Musk's dream... Colors have set the social media afire after an otherwise innocuous photo of a bodycon dress kept users guessing as to what hues permeate it. Opinions are divided, with some seeing the dress as white and gold, and others as blue and black. The photo was posted on Tumblr by a user called Swiked.
comments powered by Disqus
Follow RTT