Discovery Communications (DISCA) Tuesday said it has completed the acquisition of the SBS Nordic operations of ProSiebenSat.1 Group.
The acquisition adds 12 television networks, as well as leading radio stations and several digital brands, to Discovery's existing portfolio of eight brands, to form a combined regional business to be known as SBS Discovery Media.
The formation of SBS Discovery Media solidifies Discovery's growth in some of the most well-penetrated and stable TV markets, while also expanding Discovery's brand portfolio by adding scripted entertainment programming to the company's suite of genres.
Discovery also announced the appointment of Henrik Ravn as President and Managing Director of the newly combined SBS Discovery Media business.
Ravn joined SBS as CEO of the TV business in Denmark, and has served as CEO of SBS Nordic. He has also held key roles in the domains of senior television marketing, programming and management with Viasat/MTG, TV2 in Denmark and Yousee.
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