French advertising and communications firm Publicis Groupe SA (PUBGY.PK,PGPEF.PK) announced that it has signed an agreement to acquire Neev, Bangalore, India based technology services providers specialising in eCommerce, SaaS or Software as a Service and cloud applications across web, social and mobile.
Neev will be aligned with Razorfish, interactive marketing and technology company.
The company said that the acquisition triggers the launch of the Razorfish brand in India.
Founded in 2005 and based in Bangalore, Neev has aggressively grown and now employs a team of 250 specialists, of which over 220 are technologists, with experience and expertise in leveraging cloud and mobile technologies and promoting innovation that drives business success. Year on year, Neev has increased revenues on average 45 percent since 2007.
The company noted that the agency will operate as Razorfish Neev led by Neev CEO, Saurabh Chandra. He will report into Kanika Mathur, Managing Director for Razorfish and Digitas India, with a direct connection to Ray Velez, Global CTO for Razorfish.
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