Mahindra & Mahindra Ltd. has launched 'Bolero Maxi Truck Plus' (BMT Plus), the 'Perfectly Styled City Pick-up' at a price of Rs.4.33 lakh (BS3), ex-showroom Thane and Rs.4.43 lakh (BS4), ex-showroom Mumbai excluding Octroi.
The Bolero Maxi Truck Plus is conceptualized to cater to the needs of urban goods transportation. It is powered by Mahindra's proven 2523 cc fuel efficient common-rail engine, which delivers 17.7 km per litre mileage.
Speaking on the launch, Chief Executive-Automotive Division Pravin Shah said, "The Indian pick-up market is growing more rapidly than ever before an Mahindra has been leading this category (2-3.5 ton GVW LCV segment) with a 54 percent market share during FY13. We have continuously updated and evolved our products to deliver greater value to our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles."
He added, "The Bolero Maxi Truck Plus is aimed to cater to the transportation needs of the discerning urban city customer and will also meet the growing needs of current customers who what to upgrade and earn more. We are sure that the stylish new advanced Bolero Maxi Truck Plus will strengthen our Pickup portfolio and help consolidate our market share in this segment."
At the BSE, Mahindra & Mahindra closed Monday's trading at Rs.964.90, up 0.58 percent from the previous close.
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