Google Inc.'s (GOOG) YouTube video service said Thursday that it is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month
Every channel has a 14-day free trial, and many offer discounted yearly rates, YouTube said in a blog post.
For example, Sesame Street will be offering full episodes on their paid channel when it launches. And UFC fans can see classic fights, like a full version of their first event from UFC's new channel.
Once someone subscribes from a computer, he/she will be able to watch paid channels on his/her computer, phone, tablet and TV.
YouTube said it will roll out paid channels more broadly in the coming weeks as a self-service feature for qualifying partners.
"Today, there are more than 1 million channels generating revenue on YouTube, and one of the most frequent requests we hear from these creators behind them is for more flexibility in monetizing and distributing content," YouTube said in the blog post.
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