Amazon may be soon become a name to reckon with in the raging smartphone wars if it manages to kindle consumer interest with its new 3-D smartphone. The Wall Street Journal, citing people familiar with the matter, said the e-commerce giant is in the process of churning out a host of new products including two smartphones and an audio-only streaming device.
One of the smartphones will reportedly feature a screen that supports three-dimensional viewing without the need of traditional glasses. It is said to employ a retina-tracking technology, recently sensationalized by Samsung Galaxy S4's 'Smart Pause', that makes images seem afloat above the screen like a hologram and appear three dimensional from all angles. The smartphone, expected to cater to the high-end market may pave way for user navigation with the human eye.
Amidst widespread speculation regarding Amazon's segue into the smartphone market, RTTNews had carried a report last month about the company's plans to develop a set top box to stream video content.
WSJ said sources indicate that these developments are bellwethers of a much larger portfolio, including the high-end 3-D smartphone and the audio streaming device, reflecting the online retail giant's diversified hardware ambitions.
The idea of a 3-D smartphone, to say the least, has opened to mixed reviews as technology juggernauts Sony, LG and Nintendo's much-hyped foray into the untapped 3-D space resulted in lukewarm user response.
Amazon loyalists will have to wait with bated breath to see if these prototypes transform into reality. The company understandably refrained from confirming or commenting on the reports.
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June 05, 2026 16:18 ET A busy week for economic news flow saw a slew of reports being released that reflected the trends in the U.S. labor market. In Europe, economic growth and inflation data gained attention as the European Central Bank and Bank of England head for policy session later in the month. In Asia, the monetary policy session of the Indian central bank was in focus as the country, a major oil importer, reels under the pressures of a weaker rupee and rising inflation.