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Sony Provides Details Of Its Growth Strategy - Quick Facts

By RTTNews Staff Writer   ✉  | Published:  | Google News Follow Us  | Join Us
rttnewslogo20mar2024

Sony Corp. (SON.L,SNE) in its Corporate Strategy Meeting, said it expects to achieve the financial targets for fiscal year 2014 announced on April 12, 2012, which are sales of 8.5 trillion yen, operating income margin of more than 5%, and return on equity of 10% for the Sony Group overall, and sales of 6 trillion yen and operating income margin of 5% in its electronics business.

In fiscal year 2013, within the electronics business, Sony is continuing to implement the five key initiatives announced in April 2012, and taking into account changes in the business environment, is updating its strategies for the three core electronics businesses. In the entertainment and financial services businesses, Sony will seek to further strengthen profitability. In addition, the company is continuing to strengthen the overall financial foundations of the Sony Group.

Sony said the mobile, imaging and game businesses will continue to be the core businesses that drive its electronics business growth. Sony is projecting that approximately 65% of total sales and approximately 80% of operating income for the entire electronics business will be generated by these three businesses by fiscal year 2014.

In Imaging Businesses, the company will continue to commercialize new sensor technologies capable of differentiating finished products, for use in a range of consumer and professional applications. The company also plans to engage in aggressive capital investment in order to meet the robust demand for these components. Sony said it is developing technologies that further expand the range of sensor applications, including sensors capable of sensing beyond the visible light spectrum,and sensors capable of detecting and categorizing different types of information. The company also targets further business growth by extending the scope of its digital imaging technologies to new business areas such as security, sports and medical.

Regarding Game Business, sony said its next generation platform, "PlayStation 4" ("PS4") will launch this year-end holiday season. PS4 will deliver a quality gaming experience only possible through a dedicated gaming system, and will also enable smartphone and tablet users to share in the enjoyment of PS4, even without owning one themselves, Sony said.

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