IBM Corp. (IBM) on Tuesday unveiled an array of cloud solutions designed for the C-suite to help executives accelerate innovation around customer experience to meet their business objectives.
Among the newest cloud business offerings is a Big Data and social analytics solution that chief marketing officers can use to get an emotional reading on how customers view their brand.
While technology decisions have been made historically by CIOs and IT department heads, the C-suite is adopting cloud computing because they see its ability to transform their front office processes - marketing, procurement, supplier management, human resources and legal.
IBM's cloud suites for the C-level executives enable:
- Chief Marketing Officers to analyze, understand, and engage customers in highly relevant, interactive dialogues across digital, social and traditional marketing channels with digital analytics and marketing automation capabilities.
- Sales and eCommerce leaders to drive omnichannel B2C sales linking mobile, social, Web, and on-site locations.
- Chief Procurement Officers to strategically manage spend, contracts, and entire supplier ecosystems translating into bottom-line savings for the business.
- Chief Financial Officers and corporate treasuries to make more analytical, risk-aware decisions supporting revenue, expenses, and compensation processes.
- Chief Human Resource Officers to find, analyze, source and acquire the best talent and to partner with the rest of the C-suite to enable a Smarter Workforce with internal and inter-company collaboration using IBM SmartCloud for Social Business.
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June 05, 2026 16:18 ET A busy week for economic news flow saw a slew of reports being released that reflected the trends in the U.S. labor market. In Europe, economic growth and inflation data gained attention as the European Central Bank and Bank of England head for policy session later in the month. In Asia, the monetary policy session of the Indian central bank was in focus as the country, a major oil importer, reels under the pressures of a weaker rupee and rising inflation.