logo
Share SHARE
FONT-SIZE Plus   Neg

Philips Teams Up With Disney To Revolutionize Children Lighting Category

Royal Philips (PHG: Quote) announced the creation of a portfolio of inspiring and playful lighting products designed to bring the Disney magic to life for kids and families through lighting.

Combining Philips' expertise in lighting with Disney's beloved characters will harness the power of light to make children's bedrooms a more imaginative place for them to read, play and sleep, Philips said.

The company said that the products will be co-branded and sold through a variety of complementary Philips and Disney retail channels starting in Europe and the US from September, with Asia and Canada to follow later this year.

The company said that the Philips Disney portfolio range includes breakthrough concepts in connected lighting that allows children to interact with Disney stories and characters. The lighting concept allows children and parents to connect e-books with their lighting to interactively create a magical lighting experience that makes reading more fun and allows families to become fully immersed in the story. The range also includes lights featuring 'light that comforts', such as nightlights that emit a gentle glow, to products designed to help promote a regular sleep pattern for children by letting them know when it's time to get up.

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Quick Facts

Editors Pick
Online retail giant Amazon.com Inc. (AMZN) is reportedly in talks to buy luxury online fashion retailer Net-a-Porter. The news of acquisition was first reported by Women's Wear Daily, which said the deal would be completed for about 2 billion euros, indicating the biggest acquisition yet by Amazon.... Tim Cook, the CEO of tech giant Apple Inc., in an interview said he intends to give away all his wealth to charity. Cook, in an interview to Fortune, said he plans to donate all his wealth to philanthropic projects after paying for his 10-year old nephew's college education. According to Fortune,... Is it a 'personal life crisis' that led the Germanwings' co-pilot Andreas Lubitz to deliberately lowering the plane carrying 149 people to French Alps mountain? Police is investigating to find evidences to prove this suggestion.
comments powered by Disqus
Follow RTT