logo
Share SHARE
FONT-SIZE Plus   Neg

Philips Teams Up With Disney To Revolutionize Children Lighting Category

Royal Philips (PHG) announced the creation of a portfolio of inspiring and playful lighting products designed to bring the Disney magic to life for kids and families through lighting.

Combining Philips' expertise in lighting with Disney's beloved characters will harness the power of light to make children's bedrooms a more imaginative place for them to read, play and sleep, Philips said.

The company said that the products will be co-branded and sold through a variety of complementary Philips and Disney retail channels starting in Europe and the US from September, with Asia and Canada to follow later this year.

The company said that the Philips Disney portfolio range includes breakthrough concepts in connected lighting that allows children to interact with Disney stories and characters. The lighting concept allows children and parents to connect e-books with their lighting to interactively create a magical lighting experience that makes reading more fun and allows families to become fully immersed in the story. The range also includes lights featuring 'light that comforts', such as nightlights that emit a gentle glow, to products designed to help promote a regular sleep pattern for children by letting them know when it's time to get up.

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Quick Facts

Editors Pick
Fast changing fashion trends have been hitting Aeropostale badly for the last several quarters, and at last it opted for Chapter 11 bankruptcy filing on Wednesday. Google will collaborate with Fiat Chrysler Automobiles N.V. to integrate Google's self-driving technology into the 2017 Chrysler Pacifica Hybrid minivans. The collaboration will expand Google's existing self-driving test program and also marks the first time that Google will be working directly with an automaker to integrate its self-driving system. Oculus VR said its virtual reality headset, Rift, will launch at 48 Best Buy stores across the country on May 7. Later in summer, the company will start to offer even more in-store Rift demos at additional Best Buy locations. In a blog post, Oculus said it plans to include a range of virtual reality or VR demos to showcase the hardware at Best Buy stores, including Oculus Dreamdeck.
comments powered by Disqus
Follow RTT