logo
Share SHARE
FONT-SIZE Plus   Neg

Philips Teams Up With Disney To Revolutionize Children Lighting Category

Royal Philips (PHG) announced the creation of a portfolio of inspiring and playful lighting products designed to bring the Disney magic to life for kids and families through lighting.

Combining Philips' expertise in lighting with Disney's beloved characters will harness the power of light to make children's bedrooms a more imaginative place for them to read, play and sleep, Philips said.

The company said that the products will be co-branded and sold through a variety of complementary Philips and Disney retail channels starting in Europe and the US from September, with Asia and Canada to follow later this year.

The company said that the Philips Disney portfolio range includes breakthrough concepts in connected lighting that allows children to interact with Disney stories and characters. The lighting concept allows children and parents to connect e-books with their lighting to interactively create a magical lighting experience that makes reading more fun and allows families to become fully immersed in the story. The range also includes lights featuring 'light that comforts', such as nightlights that emit a gentle glow, to products designed to help promote a regular sleep pattern for children by letting them know when it's time to get up.

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Quick Facts

Editors Pick
Travelers leaving Comic-Con International in San Diego last weekend were in for a rude shock after United Airlines said that comic books were banned in their checked luggage. United Airlines claimed it was a Transportation Security Administration or TSA-mandated rule for all airlines operating out of San Diego over this weekend. A Singapore-based startup wants to make cryptocurrencies like Bitcoin go mainstream and be available for everyday transactions. TenX has built an app that serves as a digital wallet connected to the Visa card. The debit card will instantly convert multiple digital currencies into fiat money such as the dollars, yen and euros. Automaker General Motors Co. reported Tuesday a decline in its second-quarter profit on charges and weak vehicle sales. North America and International Operations reported lower volume, partly offset by growth in South America. The company further said it is on track to meet financial commitments for 2017.
comments powered by Disqus
Follow RTT