Quick Facts
FONT-SIZE Plus   Neg
Share SHARE
mail  E-MAIL

Publicis Groupe, AOL Partner For Live Internet Advertising On Global Scale

RELATED NEWS
Trade AOL now with 
7/19/2013 12:56 AM ET

Publicis Groupe (PGPEF.PK,PUBGY.PK) and Web service company AOL Inc. (AOL: Quote) would launch global live advertising partnership for today's multi-screen marketing era - PAL or Publicis AOL Live, which would be co-managed by both the companies and would offer marketers an end-to-end solution to deliver and manage live advertising worldwide to digitally connected consumers.

PAL would move the partnership from testing to the development of a global platform, which would offer live advertising to all Publicis Groupe clients via. the exclusive partnership for the first half, beginning on the launch date of the partnership, currently expected to be September 1.

In addition, Bob Lord is hired by AOL to be the Chief Executive of AOL Networks, effective August 1, and would manage the partnership. Most recently, Lord was Global CEO of Razorfish and CEO of Publicis Groupe's Digital Technologies unit. Also, he would co-chair the partnership with three top Publicis Groupe executives: Rishad Tobaccowala, Chair of Razorfish/DigitasLBi; Laura Desmond, Chief Executive of Starcom MediaVest Group; and Tom Bernardin, Chief Executive of Leo Burnett Co.

Lord, who would be based in New York City, would oversee all aspects of AOL Networks, AOL's flagship technology stack that services over 22,000 publishersand 4,000 advertiser and agency clients; and would report to AOL Chairman and CEO, Tim Armstrong, and be a member of the AOL corporate leadership team.

PAL would operate in New York and Paris and would hold a live advertising symposium in 2013 Advertising Week in New York City.

Register
To receive FREE breaking news email alerts for AOL Inc. and others in your portfolio

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Editors Pick
Intel Corp. said Tuesday after the markets closed that its first quarter profit fell 5% from last year, hurt mainly by higher income tax expenses even as revenue grew slightly. The company's quarterly earnings per share came in above analysts' expectations, but its quarterly revenue fell shy of analysts' forecast. With traders digesting a mixed batch of catalysts, stocks saw considerable volatility over the course of the trading day on Tuesday before closing mostly higher. The gains on the day extended the recovery off the two-month lows set last Friday. The major averages showed a notable rebound in afternoon trading to end the day in positive territory. U.S. President Barack Obama and his Russian counterpart Vladimir Putin spoke regarding the ongoing crisis in Ukraine for the first time in over two weeks on Monday, although the two leaders remain far apart on the cause of escalating tensions.
comments powered by Disqus
FREE Newsletters, Analysis & Alerts

 

Stay informed with our FREE daily Newsletters and real-time breaking News Alerts. Sign up to receive the latest information on business news, health, technology, biotech, market analysis, currency trading and more.