Publicis Groupe (PGPEF.PK,PUBGY.PK) and Web service company AOL Inc. (AOL: Quote) would launch global live advertising partnership for today's multi-screen marketing era - PAL or Publicis AOL Live, which would be co-managed by both the companies and would offer marketers an end-to-end solution to deliver and manage live advertising worldwide to digitally connected consumers.
PAL would move the partnership from testing to the development of a global platform, which would offer live advertising to all Publicis Groupe clients via. the exclusive partnership for the first half, beginning on the launch date of the partnership, currently expected to be September 1.
In addition, Bob Lord is hired by AOL to be the Chief Executive of AOL Networks, effective August 1, and would manage the partnership. Most recently, Lord was Global CEO of Razorfish and CEO of Publicis Groupe's Digital Technologies unit. Also, he would co-chair the partnership with three top Publicis Groupe executives: Rishad Tobaccowala, Chair of Razorfish/DigitasLBi; Laura Desmond, Chief Executive of Starcom MediaVest Group; and Tom Bernardin, Chief Executive of Leo Burnett Co.
Lord, who would be based in New York City, would oversee all aspects of AOL Networks, AOL's flagship technology stack that services over 22,000 publishersand 4,000 advertiser and agency clients; and would report to AOL Chairman and CEO, Tim Armstrong, and be a member of the AOL corporate leadership team.
PAL would operate in New York and Paris and would hold a live advertising symposium in 2013 Advertising Week in New York City.
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by RTT Staff Writer
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