logo
Share SHARE
FONT-SIZE Plus   Neg

Publicis Groupe, AOL Partner For Live Internet Advertising On Global Scale

Publicis Groupe (PGPEF.PK,PUBGY.PK) and Web service company AOL Inc. (AOL: Quote) would launch global live advertising partnership for today's multi-screen marketing era - PAL or Publicis AOL Live, which would be co-managed by both the companies and would offer marketers an end-to-end solution to deliver and manage live advertising worldwide to digitally connected consumers.

PAL would move the partnership from testing to the development of a global platform, which would offer live advertising to all Publicis Groupe clients via. the exclusive partnership for the first half, beginning on the launch date of the partnership, currently expected to be September 1.

In addition, Bob Lord is hired by AOL to be the Chief Executive of AOL Networks, effective August 1, and would manage the partnership. Most recently, Lord was Global CEO of Razorfish and CEO of Publicis Groupe's Digital Technologies unit. Also, he would co-chair the partnership with three top Publicis Groupe executives: Rishad Tobaccowala, Chair of Razorfish/DigitasLBi; Laura Desmond, Chief Executive of Starcom MediaVest Group; and Tom Bernardin, Chief Executive of Leo Burnett Co.

Lord, who would be based in New York City, would oversee all aspects of AOL Networks, AOL's flagship technology stack that services over 22,000 publishersand 4,000 advertiser and agency clients; and would report to AOL Chairman and CEO, Tim Armstrong, and be a member of the AOL corporate leadership team.

PAL would operate in New York and Paris and would hold a live advertising symposium in 2013 Advertising Week in New York City.

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Quick Facts

Editors Pick
H&R Block, Inc., the largest U.S. tax preparer, said Wednesday after the markets closed that its third quarter loss narrowed sharply from last year, as revenue surged due to an earlier opening of the Internal Revenue Service's e-file system this tax season. The company's quarterly loss per share also smaller than analysts estimated, but its quarterly revenue fell short of analysts' forecast. Microsoft co-founder Paul Allen's maritime plunge took an exciting yet somber turn, after he found the wreck of a once-feared World War II Japanese battleship that met its doom by enemy torpedoes decades ago near the Philippines. A new study reveals that more large companies in the U.S. are run by men with the names John, Robert, William or James than the total number of women CEOs. For each women CEO of S&P 1500 companies there are four men CEOs named John, Robert, William or James, according to a study conducted by the New...
comments powered by Disqus
RELATED NEWS
Trade AOL now with 
Follow RTT