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Starwood Hotels To Strengthen Lead In Mexico & Expand Footprint By 30%

Starwood Hotels & Resorts Worldwide, Inc. (HOT) said it plans to expand its hotel portfolio in Mexico by 30 percent, stressing the important role the country plays in Starwood's Americas growth strategy and its prominence in the travel market worldwide.

Currently, Starwood has eight luxury hotels in Mexico, more than in any other Latin American market between its St. Regis, W and The Luxury Collection brands, and the firm would expand its luxury portfolio in the country by 50 percent over the next 3 years to meet increasing demand.

In next three years, Starwood would open four specialty-select brand hotels, including two new Aloft hotels in Merida, Guadalajara and two Four Points by Sheraton hotels in Queretaro and Cancun.

In order to deliver benefits beyond the guestroom to SPG members, Starwood also announced a global partnership with Aeromexico Club Premier, the frequent flyer program associated with Aeromexico, the national airline of Mexico. The new program would allow Club Premier Members to transfer points from their SPG account to their Club Premier accounts to convert them into Premier Kilometers.

by RTT Staff Writer

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