AT&T Inc. (T: Quote) said that under an agreement reached on Saturday with the Pac-12 Conference, it will carry three Pac-12 television networks and also be the exclusive wireless provider for Pac-12 athletic venues. AT&T U-verse will carry the Pac-12 Network, Pac-12 Bay Area and Pac-12 Los Angeles channels.
AT&T noted that U-verse TV subscribers across the U.S. will have access to the more than 700 remaining live Pac-12 events of the 2013-14 season on Pac-12 Networks. This includes 31 football games, 250 men's and women's basketball games, and hundreds of other sports, including baseball, soccer, gymnastics and more. Starting next year, Pac-12 Networks will increase its coverage to 850 events.
Also under the deal, AT&T will provide the Pac-12 with a package of wireless and wireline communications services, from high speed Internet access to network integration. The sponsorship agreement also includes marketing rights at all athletic events including Pac-12 championships.
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by RTT Staff Writer
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