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Teen Exposure To E-Cigarette Marketing On The Rise

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Teen exposure to e-cigarette marketing has increased significantly over the last few years, according to a new study from researchers at RTI International in Research Triangle Park, North Carolina. For the study the researchers reviewed marketing records for the devices collected by Nielson between 2011 and 2013.

They found that the possible exposure of such ads to teenagers has increased by 250 percent during the course of the study. Much of that exposure comes as a result of increased television marketing on the part of major e-cigarette companies like Blu.

"It appears that youth are being exposed to a sustained level of marketing about the benefits of e-cigarettes," the researchers explained. "In television, that can be influential . . . As a potential gateway to future use - this could potentially cause public health harm."

by RTTNews Staff Writer

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