FONT-SIZE Plus   Neg

WPP To Invest $25 Mln In AppNexus - Quick Facts

Communications services group WPP PLC (WPP.L,WPPGY) Monday said it will invest $25 million in AppNexus, a Newyork-based ad tech company, to step up AppNexus' position as the world's largest independent ad technology provider.

The transaction, which is expected to close by year end, forms a part of WPP's strategy of investing in fast-growing sectors such as ad technology and programmatic media buying.

Currently, AppNexus is valued at $1.2 billion and has revenue of more than $100 mln. It delivers more than 30 billion ad impressions per day and projects annual spending across its platform to be more than $2 billion in 2014.

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Editors Pick
10 Worst Places To Raise A Family Whether you are a young couple building a nest or seasoned parents looking for a change of scenery, there are number of places around the country that should be avoided, according to personal finance website WalletHub. They looked at mainly five categories for... A passenger has filed a lawsuit against Canadian budget airline Sunwing Airlines for serving him cheap sparkling wine instead of champagne on board a flight, according to media reports. The Canadian passenger, Daniel MacDuff, reportedly boarded his Sunwing flight to Cuba in February, on a flight package that advertised a complimentary on-board champagne toast. Senate Health Committee Chairman Lamar Alexander, R-Tenn., and ranking member Patty Murray, D-Wash., announced Thursday that twenty-two other Senators are cosponsoring their bipartisan plan to provide short-term stability to Obamacare. The bipartisan bill includes a two-year extension of the cost-sharing...
comments powered by Disqus
Follow RTT