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More People Quit Smoking As E-Cigarettes Get Popular

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The rise of e-cigarettes may be increasing the rates at which people are quitting smoking, according to a new study from researchers at the U.K. Center for Tobacco and Alcohol Studies at the University of Nottingham.

For the study, the researchers examined the prevalence of smoking in the U.K. between 2014 and 2015 and found as e-cigarettes increased in popularity, more people reported quitting.

"Successful quitting through substitution with e-cigarettes is one likely major contributor," wrote John Britton, director of the U.K. Center for Tobacco and Alcohol Studies at the University of Nottingham. "The challenge for public health is to embrace the potential of this new technology and put it to full use."

They added, "For every 1% increase in e-cigarette use, the success of quit attempts increased by 0.098%."

by RTT Staff Writer

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