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Salesforce.com To Buy Krux For $700 Mln

Salesforce.com Inc. (CRM) has agreed to buy San Francisco-based data management startup Krux for $700 million, as the cloud giant strengthens its marketing-data and analytics segment.

Salesforce will pay the $700 million purchase price split equally in cash and stock, according to a WSJ report citing people familiar with the acquisition.

Krux is a marketing-data and analytics startup based in San Francisco. The company uses artificial intelligence to bolster targeted marketing efforts. Its clients include big names from Ticketmaster to L'Oréal.

by RTT Staff Writer

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